The Swimmable Birrarung project just had a media moment. So what?

ICYMI: the Swimmable Birrarung project recently found itself in the throes of a national media frenzy. From breakfast television to the pages of national mastheads – this community-led project was thrust into the spotlight with all the excitement, speculation and skepticism that comes with it. So how did we get here, and what does it all mean?