What would it take for a new urban story to spark collective demand for a truly nourishing food system?
At its heart, Melbourne's food culture is about community, care, and the places we call home. Yet the loudest voices shaping how we eat aren't ours, they're corporations, social media algorithms, and supermarket promotions dressed up as deals. We believe it's time to change that. When Melburnians tell their own food story, something powerful happens. Neighbourhoods thrive. Local knowledge spreads. And nourishment stops being a luxury and starts being a critical foundation for a liveable city. This project is developing a platform for narrative change, telling the rich stories of Melbourne's food culture. We're inviting storytellers, designers, advertisers, and primarily, our food community to join in this conversation. Let's tell a new story of Melbourne as the "foodie" city.
When we launched Nourished Neighbourhoods in mid 2025, we co-created a new narrative for Greater Melbourne's food system. Through this project we are continuing this critical narrative work, bringing together partners who are reimagining and co-creating our food future.
When we launched Nourished Neighbourhoods in mid 2025, we started a new narrative that we will continue as we continue to build nourished neighbourhoods.
Launch of Nourished Neighbourhoods
Research, guides, and stories from the work underway.
